Brooke Edwards Brooke Edwards

The Rise of the Creative Accountant

Accounting’s role in keeping businesses and whole economies on an even keel is impressive, but it’s generally not associated with creativity. But this may be set to change with the emergence of AI paving the way for a shift in how creativity is encouraged in the accounting industry.

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Brooke Edwards Brooke Edwards

Do we really want people to be more creative?

By and large organisations are pulling out all stops to provide an environment and culture that drives and celebrates innovation but is there an opportunity being missed by not looking more closely at individual creativity and how it can be improved.

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